This project outlines the process of Basquia’s new matcha series promoting love for matcha.

Link to project

Developed multiple mock drafts for the Kpop Demon Hunter post, which were sent to the design team to create a template.

Jagalchi- Kpop Demon Hunter Item Promo Post

Replicated this shot using a reference photo to showcase Basquia’s new product, while also crafting the caption.

Jagalchi- New Basquia Cake Roll Post

I took the product photos and created the caption.

Jagalchi- Dubai Chocolate Post

Produced and edited a CapCut video to promote Basquia’s new Sulpang's.

Jagalchi- New Cream Sulpang Promo Video

I collabrated in taking the photos and the event.

Jagalchi- Mother's Day 2025 Post

Created the outline and activity schedule for Basquia's "Create with You" class where families decorate their pastry.

This case study highlights the marketing strategy for my arts&craft store.

Marketing Campaign

Guest Relation's Store Annoucements

This project outlines the process of promoting Basquia’s new product Banana Pudding.

Created a promotional video for matcha powder, highlighting its sales popularity with a simple, fun drink recipe tutorial.

Matcha Promo Video

Filmed in-store interviews with foodie influencers, promoting customer participation in the Father's Day Campaign.

Jagalchi- Father's Day 2025 Influencer Interview Promo Video

Led in-store customer interviews with photo/video entries, promoted via Instagram for Father’s Day engagement.

Jagalchi-Voices of Jagalchi Father's Day 2025 Post

Produced a promotional video for Basquia’s new matcha and chocolate soft serves, which was well received.

New Matcha and Choco Soft Serve Promo Video

Produced and edited this reel, was created to promote Labor Day items in a casual, audience friendly tone.

Jagalchi- Labor Day Item Promo

Collaborative reel promoting Jagalchi’s tasting booth, where I filmed content and apart of the event.

Jagalchi- Wens New Tasting Booth

Collaborative reel where I participated in filming the viral ice cream.

Jagalchi- Viral Ice Cream Promo Video

Produced and edited this reel, was created to promote Basquia's new summer drink menu.

Jagalchi- New Basquia Summer Drinks Promo Video

Collaborative reel where I participated in filming new temple food.

Jagalchi- New Temple Food Promo Video

Collaborated with my teammate to produce a promotional video for trending Korean products.

Jagalchi- Melon Kick Product Promo Video

This project outlines the step-by-step process of promoting Basquia’s new summer menu from start to finish.

Jagalchi- July 4th 2025 Product Promo Post

Created a mock design that was refined by the design team. I created the words for the poster and post.

Jagalchi- Happy July 4th 2025 Post

I took product pictures for the army stew and created the caption.

Jagalchi- New Army Stew Post

I used a branded design to create the words and created the post.

Jagalchi- Labor Day Post

I collaborated with the designer to create the poster and created the caption.

Jagalchi- Now accepting EBT Post

Jagalchi- July 4th 2025 We Are Open Post

My Story

This project outlines the process of promoting Basquia’s Influencer Review Campaign.

Influencer Campaigns

Social media strategy

Copywriting

Social management

Jagalchi- Basquia Bakery Influencer Campaign Influencer

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Case Studies

Projects demonstrate my ability to develop strategic solutions and deliver measurable results.

Sweet Things🎀 by Michelle Online

Marketing Campaign